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Race to the Rooftop

There are a lot of things that aren’t races that we, in our competitive nature, turn into a race. A lot of things we chase the prize for, for which there is no prize. You don’t win a prize for … Continued

1 vote, 5.00 avg. rating (99% score)

Roofing Leads Want the Real Thing

You see an Italian deli with a picture of a deluxe pizza in the window banner.  A group is grabbing at slices, their eyes and smiles open wide for the stringy cheese sizzling with pepperoni.  They seem to be surrounded … Continued

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Your Marketing’s On the Roof

A roofer contacts a marketing company to get an evaluation of his current marketing. The consultant gets back to him with the news:  his marketing is dead.  He needs to start over. “My God!” he exclaims.  “Did you have to … Continued

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Don’t Fear Marketing’s Changes

We recently had a roofer come in for a consultation.  Not a person you’d describe as a “techie”, he felt after 6 months he was starting to get an idea of the online marketing big picture. At one point, his … Continued

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Roofing Leads Are “You”

Are your roofing leads “them”?  Or worse, “it”? When there is a problem at your roofing company, does “I” take the blame, or is it always “we”? Likewise, when something great happens, does “I” take the credit, or does it … Continued

2 votes, 5.00 avg. rating (99% score)